Estella Bartlett Christmas campaign, showcase stock and potential collaboration

This week we have received a multitude of exciting files, parcels and news. After receiving the amazing images from our lookbook shoot, we have been creating and editing the lookbook itself. This includes a beautiful hero image of both of the sample pouches, detailed shots of the luxury pieces and mock ups of the other six designs. This lookbook is now complete and we have begun to contact stockists with regards to our luxury leather pouches.

This week we were also sent images from the Estella Bartlett’s Christmas campaign shoot. We were informed that the shoot went very smoothly and this is clear in the beautiful imagery we have been sent. The gift guides are now live on the their website and we are proud to show you our Green Plant Leaves phone case featured in the Plant Lover guide. We feature in a lifestyle image alongside the uniquely stunning Estella Bartlett Fern earrings and award winning, non toxic, breathable nail polish company Nailberry with their fantastic Minty Fresh Nail Polish. The gift guides include many more lovely luxury brands who we are keen to collaborate with further in the future. We also feature in the New Girlfriend Gift guide with our Peach Marble phone case, however we are not allowed to release this via social media as of yet.

Furthermore this week we have begun discussing with photographer Ferran Verges about a potential collaboration, which we are very excited about. He has fantastic ideas for Harper & Blake’s Instagram, as well as desires to work creatively with us on our ever-improving website. Born in Barcelona, the London based photographer has an amazing conceptual take, producing exceptionally aesthetic, clean images, which we feel is perfect for Harper & Blake.

Following the exciting arrival of our phone case packaging from Precious Packaging, our sample phone case and MacBook case order to showcase to a big potential stockist has arrived! Cases include some of our most popular prints such as: White, Black and Peach Marble, Peach Dalmatian, Agate Marble Chevron and Polka Dots in green and pink. All cases have a rubberised finish and have Harper & Blake logo printed in gold on the black underside of the case.

In addition, initial planning is complete and work has begun on Harper & Blake’s November and December marketing campaigns. November’s will predominantly use video as its main medium and will actively involve viewers, encourage the public to take part and thus aims to build our community. December’s Christmas campaign will incorporate various companies from our base Shed studios, and will offer the chance for our followers to win Harper & Blake produce.  

This week has also involved the continuation of interviews, in our search for the perfect interns to join our team. We have met many more talented students this week and with further interviews scheduled for next week we realise the decision process is going to be incredibly difficult!

 

Advertisements

Our new packaging, interviewing interns and PR planning

We are excited to share our new packaging boxes for our phone cases created by Precious packaging. Precious Packaging is a bespoke retail packaging printer, who produce packaging for some of the most luxurious brands in the UK. The packaging boxes features our logo in gold foil, one of our popular prints and has a matte finish. We are really happy with the outcome and hope our customers will be too.

Last week’s Harper & Blake Halloween campaign was received warmly and positively, so this week we looked to creating other creative, current and eye-catching campaigns to decorate our website and social media platforms. We continued to develop our Black Friday and Cyber Monday gifting banner artworks , and our new trend focused campaign looks at our new, growing monochrome collection. We look at the magic around the up and coming festive season, and have implemented that in our creative description of Harper & Blake at present.

We have also begun the interviews for the internship roles that we are offering and are loving meeting the inspiring candidates. Advertisements for photography, print design, PR and editorial positions are posted on Fashion Workie and Fashion Jobs among other res fashion related jobs boards. We are very excited to introduce fresh talent into the industry and expand our fabulous growing team. The candidates we have met with so far have all been lovely and made us excited for fashion’s future.

In relation to this, we have begun looking at developing our PR strategy for Harper & Blake’s luxury collection launch. Focus has been on how to describe as much about the brand to our followers as possible and get them involved. We also intend to produce and attend events as a brand in order to develop our community. More in depth research on competitors and fitting magazines and bloggers to work with to promote our luxury collection is something else we will put into practice.

In addition we have been investigating more designer boutiques in the UK suitable to stock our collection. We have looked and assessed stores in every city across the nation, and Harper & Blake are looking forward to developing professional relationships with independent boutiques, as well as larger stockists that fit with our brand and its values. 

After  rescheduling, our lookbook shoot occurred within this past working week. We went for a clean white backdrop and it worked perfectly in highlighting the luxury quality of the pouches and promoting their creative prints. The incredibly fun day produced fabulous visuals to take forward to our lookbook. We have already chose our main hero shot of the two sampled pouches, and we are waiting on the edits of the close ups, print focused images and basic product shots.

With the success of our own shoot we are very excited to see the outcome of the Estella Bartlett’s Christmas Campaign shoot that we are featuring in this coming week.

Also this week, a coffee morning was held in Shed Studios. We all had a well deserved break, cup of coffee and some amazing brownie bites from the in-house cafe. These are perfect occasions to meet the new residents of our studios and hear about some of the incredibly exciting work our neighbours are undertaking at present.

Instagram, Marketing Campaigns and Preparing for Cyber Monday

Like Twitter, this week Harper & Blake have faced challenges: with various technical difficulties including Photoshop refusing to comply with our requests and eventually refusing to open at all.  But after various frustrating attempts to rescue files and the program itself, we are finally back producing creative, visual, digital content.

Despite the modern malfunctions we have still managed to have an incredibly positive and productive week. Planning and creating our Halloween campaign and banner was a rather exciting element to the week as we love gifting our consumers. The photographs of the seasonal pumpkins were taken at the Townings Farm Shop Halloween Festival. These beautiful products of nature also inspired our colour-way for the campaign. Harper & Blake customers were entitled to 15% off when using the code stated on the banner. In addition to Halloween, we have also begun creating banners advertising the offers we are rewarding to our customers for both Black Friday and Cyber Monday. Fun, quirky and modern designs have been hand drafted and digital development will begin on them in the coming week.

Similarly, the week has also consisted of research for alternative methods of marketing campaigns and techniques. Various inspirational approaches have been analysed and many ideas are beginning to resonate within the team. With a growing number of employees Harper & Blake look forward to being able to create a more varied and higher quantity of content. Plans are to incorporate video, animation and customisation opportunities among other multimedia methods.

We had planned to shoot our pouches on Saturday, however unfortunately there were issues with the studio and so we have found an alternative way to shoot this coming week and we will provide an update of this in our following post.

Last week also saw our return to posting on the brand’s InstagramOur Instagram return after focusing on our new luxury expanding range, was greatly received and resulted in Harper & Blake being contacted with regards to an exciting Christmas collaboration with Estella BartlettEstella Bartlett is beautiful British jewellery brand created by sibling duo Nick and Louise Bartlett. Known for their playful chic style, the brand’s dreamy, delicate products take inspiration from positivity, the essence of the season, trips, travel and childhood. With a personal element to their jewellery and Estella Bartlett’s thoughtful approach to their packaging, the products are perfect for gifts. We will release more information on the exhilarating concept to our viewers in the coming weeks.

Luxury Boutique Presence, Halloween and New Materials

One week at Harper & Blake is never the same as the next, however a week full of variation and creativity is guaranteed. Our lookbook photoshoot is to take place tomorrow so we have been busy finalising styling plans, sourcing props and ensuring the studio is sorted so that the day can run as smoothly as possible. Updates on how the day plays out will follow next week.  

We at Harper & Blake are looking forward to our office Halloween party that will take place next Tuesday. (Halloween already, where has this year gone?! ) Plans are to bake a spooky take on fairy cakes: Harper & Blake bat cakes, as the brand’s contribution to the event’s buffet spread. So here is hoping they are a treat not a trick and we do not have to coat them the icing in a desperate rescue attempt!

We have also expanded the Harper & Blake monochrome phone case collection this week to include new variations for our past treasure: Tiger. A repeat print of a basic illustration of the orange and black big cat in two different stances on a mint background; the cover is playful and timelessly stylish. New artwork colourways include white Tigers on a black background, black tigers on a white phone cover and a clear case with the original orange tiger print case. We have also been researching various product and fashion trends, and looking at new materials we can use to inspire our creativity for future collections, including a multitude of influential manmade and natural substance.

As we do each week, we have added new gems to our Past Treasure page on the Harper & Blake website. This week’s contribution not only includes a beautiful selection of timeless phone cases but out first MacBook addition to the offering.

New packaging designs for the phone cases, and MacBook cases, scarves and pouches have undergone final tweaks this week in preparation for sample production. We have refined colour, print scale and box dimensions to ensure our products are not only displayed perfectly but kept safe throughout the distribution and retail processes. With only the variation of gold foil to select, the packaging is now set to enter the sampling production stage this coming week. We are looking forward to seeing the final outcome after referring to and reviewing various impressive 2D images and paper mockups over the past month.

Looking into potential boutiques that would be appropriate to consider stocking our new product offering in has also been another of the main tasks of the week. Due to the luxury level status of the coming product range, and the specialist individual designs the print designer has made sure the products possess, we felt boutiques will be particularly great stockists. The luxury leather pouches are produced in Italy and silk scarves made in the UK, so we are keen to have both national and international stockists in order to show both British production quality and how European style is actually desirable worldwide. This week our search has begun and  focused on creating database of exclusive and specialist American boutiques.

In preparation for the public launch of the luxury accessories, and our new status in the marketplace, we are planning a new subtly lavish style for the Harper & Blake website. We have begun by  analysing our competitors sites: looking at inspirational layouts and approaches, as well as what to to avoid and unsuccessful pages. Colourways and themes have been suggested, and we will begin to create a plan for the website refurbishment in the proceeding weeks.

Pouch Arrival and Launch, New Ideas and Interns

We finally received our greatly anticipated, stunning, printed, luxury leather pouch samples this week. We at Harper & Blake have been eagerly awaiting to see our designs come to life for so long, and since production of the samples was confirmed we have been checking our post box excitedly multiple times a day. We were definitely not disappointed with the package! The beautiful prints looked amazing on the grain of the luxury leather fabric and the proportions of the pouch were perfect. However, as with everything, we have critically assessed the product and have begun to develop the design further and refine it before we send the opulent pieces to production. We intend to adapt the fastening from a snap fastening to a hidden zip so that our pouches will not only be practical as a luxurious laptop cover, but also can be used as a statement clutch bag to any event and ensure the contents are safe and secure within the artwork. Hiding the fastening zip also ensures that attention from the clever and creative elements involved in the aesthetics of the design is not taken away. Furthermore we are looking into a thicker, more sturdy leather or internal interfacing for the same reason and to improve the quality of the product. We hope to improve the quality of the lining fabric as well, so are currently sourcing a preferred fabrication that would work well with the outer shell and be practical for both purposes of the pouch.

In order to ensure our product is the best it can be for the market level we will be situated within and our greatly valued target customer, we are very keen to learn how others feel about our new product range. So, we are holding a launch event in the first week of November to receive feedback on our luxury leather pouches and silk scarves. Harper & Blake pride ourselves on our fashionable, yet creative approach to accessory design, and our ability to celebrate and appeal to women of all styles. The event will allow us to receive thoughts from a variety of opinions who have a broad range of experience within the area, and ensure we can take our designs to stockists, and following that production, with the reassurance that our product is desirable to all. We are very much looking forward to this event and, not only showing the pouch samples, but new silk scarves and the accompanying lookbook shots to our guests as well.

We are also constantly working on designs to expand and develop our range of stylish and individual phone and laptop hard case protective covers. This week we have begun working on our monochrome collection. Initially taking direct influence from a couple of our most favoured artworks, the design team are enthusiastically experimenting with exciting new designs to be introduced also. New designs for the week include artworks influenced by palm leaves: a bold and beautiful design consisting of a dark green palm leaf print. To adapt this artwork we have been looking at the use of white and black silhouettes to replace the green leaves, and experimenting with backgrounds in new popular colourways such as dark green, peach, black, white and a clear option. We have also created a new monotone colour pallet for our highly desirable Bees design. Options include black and white, white and black, peach and black, pink and black, and a clear case with gold bees. All of these variations are compatible with most smartphones including but not restricted to iPhone 8, 8 Plus, 7, Samsung S8 and Google Pixel.

Our Past Treasures providing on the Harper & Blake website has also been updated this week, with the introduction of our classic flamingo and lipstick phone cases. The contrasting red and black colouring of the lipstick case makes it perfect for the winter months and party season. Our all over flamingo print in a pastel pallet consisting of a powder blue background and tonal pink flamingos with shading in the foreground, is quirky and stylish, yet subtle.

Another exciting plan that has arisen this week is to expand our team to include new interns who specialise individually in: editorial and journalism, print design, and photography. We are looking for talented and passionate creatives who are eager to learn as well as share the Harper & Blake brand values.

Distribution, New Idea and Co-workers at London Film Festival

As Harper & Blake eagerly await the delivery of our luxury leather pouches and with news that the meticulous printing process for our silk scarves is underway, this week has involved various important calculations and rigorous, in depth planning.

Focus has been on refining a production and distribution plan for our new leather pouches. Our main intentions for this are to ensure we produce the best, highest quality product for the Harper & Blake customer. We have therefore allowed time and a process that means we are particularly diligent at the final product sampling stage. We have produced an in-depth timeline of the whole process, from sampling through to stockist distribution delivery, so to ensure time is managed efficiently and deadlines are met.

Furthermore this plan focuses on how our luxury products reach our retailer, and thus our retail presence. As we move into the luxury market we are doing comprehensive research into our potential stockist’s current providing’s. The following weeks will look at our stockist selling strategy and how we would address any campaigns and advertising in the best way to stress our unique selling points, values and aims. In addition, we intend to do considerably more research into working alongside influential top bloggers that share Harper & Blake’s style and values in order to promote our new collection.

Our search continues for a suitable, stylish and skilled photographer for our lookbook. We have been scrupulously assessing applications and portfolios to find the perfect person for the job. We require a diverse professional to be able to help communicate our intentions for a lookbook, product imagery and campaigns in the most luxurious, yet engaging and forward thinking way possible.

New arrivals to the Harper & Blake website this week include the Zig zag MacBook case that features peach, black and white marbling as well as green solid sections. The Pink Bananas MacBook case is another recent design added to our website’s offering. This feminine and fun artwork shows the fruit in a variety of arrangements. Both of these requested releases match the popular phone cases that share their artwork and are compatible with MacBook 12″, Air 13″, Pro 13″ and 15″.

At present we are not only looking at our current providings and up-and-coming collections, but our future plans as well, as all successful contemporary fashion brands do. Following last week’s discussions about expanding the Harper & Blake’s product offering further to include notebooks featuring our favourite, most popular and on trend prints, we have begun research into other relevant and desirable items that our range can expand to include. The main product under consideration is a luxury range of phone cases with the possibility of the use of leather, linking to our pouches. We are also looking into the possibility of using actual glitter for various popular case designs in a way that stresses luxury through sparkles. Other products we are considering are patches, luxury leather keyrings and expanding into the home ware and lifestyle market with cushions.

This week we have begun creating beautiful and stylish new designs for our phone cases and MacBook cases. This includes the development and adaptation of Harper & Blake’s most popular prints. We also have been incredibly inspired by our Twitter and Facebook cover artworks and are working on ways to combine designs to create interesting new case prints. Monochrome is also a colour pallet the brand is interested in adopting further for the autumn/winter.

This week we have also been concentrating on updating our online magazine. Content has been written looking at latest trends in fashion and lifestyle, as well as key events and developments in the art world. Formatting and layout options have been discussed, experimented with and decided as well. Now prepared, we will be publishing our new article this coming week. We are very excited to see the reaction to our fresh approach on covering creative and current topics relevant to Harper & Blake.

Working in a co-working space means we are often inspired greatly by our creative neighbours. SPEAKITFILMS will be showing their film “Walk with me” at London Film Festival. The film narrated by Benedict Cumberbatch is rare insight into life within a monastic community, describing the journey to mindfulness. It has already premiered and hit cinemas successfully in the US. After being exceptionally enthused by the terrific trailer we are lucky enough to have got seats to the Sunday showing and are so excited to see the full film.

Planning, Branding and iPhone 8 and 8 Plus Cases

We had high expectations for this week at Harper & Blake and they have definitely not been disappointed. With many milestones met and brilliant prospects proposed, the future continues to look exceptionally exciting for us.

We have had various important meetings with stockists and Harper & Blake’s factory production manager these past few days, discussing our future plans, production updates and new collection. These have proven to be exceptionally influential on our development direction. Many important decisions such as the deadlines for samples reaching our influential, new potential stockists worldwide and what finishes our cases will have were defined. We are very positive about how things are going to proceed in the coming weeks. We have also had various discussions about expanding our product offering further to include notebooks featuring our most popular and on trend prints. Intentions are to continue with developing this idea into a quality product that will aid the re-positioning of Harper & Blake as a luxury fashion accessory brand.

After several issues with our gorgeous but gigantic artwork files for our silk scarves, and much correspondence with our factory we are pleased to say that the sampling for our new collection of luxury scarves is underway. The silk scarves will be available in 8 mystical designs: four for our minimalist clientele and four for our bold Blakes. We are so pleased with the prints and cannot wait to see them in the silk fabric. The stylish products are 136cm square and cleverly incorporate the branding in a subtly beautiful way. These luxury accessories are being produced in the UK as here at Harper & Blake we are very keen on supporting the UK industries and having extra control on the quality of our products.  

With sampling underway for both our new product types we have begun to consider how Harper & Blake should approach our future lookbook and concept publication and the style in which we would like to do this. We have looked at the styling of, backdrops for and mood for our expanding range. Options have been discussed moodboards have been created, shared, refined accordingly and developed. We are now looking at finding talented fashion and lifestyle product photographers that would best show our products in the way we have envisaged whilst adding that extra bit of originality to the images and thus promoting the creative values and aims of the brand. and refined accordingly and we are very much looking forward to producing beautiful photographic work to show the glorious and luxurious new range to the public soon.

At the beginning of this week we also agreed on the importance of adding our branding onto our products, as here at Harper & Blake we are very proud of our brand and how it has grown and so wish to celebrate this. Therefore we have adapted our product designs and have been in correspondence with our factories and potential stockists. The new phone case designs which now include our refined signature logo have been received exceptionally positively and even encouraged by those whom we have shared the changes with. “Harper & Blake” will in the near future be subtly situated on the inside of all our cases. Our new approach to branding expresses our pride, yet suggests that we believe the Harper & Blake prints are so individual and recognisable that we do not need to be ostentatious with our logo. We are looking forward to find out what our readers think about our branding developments! Furthermore Kim, our fantastic product development designer has been working hard on updating our packaging. Various ideas and specification drawings have been produced for all of our expanding product range including in store retail and postage packaging. Options for the the main product  packaging for the phone and MacBook cases have been selected and we are now looking forward to sampling them.

Our fashionable phone case designs are now also available for the new iPhone 8 and iPhone 8 Plus. These pieces will ensure that our customer’s protect their new phone in style!