The Creation of our Nightfalls Instagram Campaign

This week we welcome our new print design intern Caitlin, a fashion illustration student from London College of Fashion, and with her arrival we have introduced a new creative campaign concept for Instagram. Monday consisted of a creative thinking and mind-mapping meeting with both our new talented illustrator and our fantastic photography intern, Rakshita, to share ideas about how we can communicate our new collection to the public. We took influence from top designer’s, classic painters and surrealism to establish the visual style that we intend to adapt to be in keeping with Harper & Blake’s own handwriting. The new collection is collectively titled: Nightfalls, and takes inspiration from many earthly and unearthly subject matters – hence the surrealism references.

Caitlin took no time at all to get stuck into further research for the social media artworks, compiling a suitable colour pallet to portray the main inspirations and mood behind Nightfalls. Pencil and paint then began covering pages in the most exciting manner… and this was just for the drafting of ideas! From this we selected the subjects for each of the posts. Harper & Blake will post images consisting of both handcrafted and digitalised media, with the first eight hinting at the collection through inspirational themes. The final four of our twelve Instagram campaign artworks will release to the public some of the products in the new collection through illustration. With the Nightfalls range consisting of four types of products: phone cases, MacBook cases, luxury silk scarves and leather pouches, we intend to showcase each of these separately.

Our first post will have a universal feel to it. Caitlin has used a loose abstract style to produce an interesting, mesmerising and colourful background in watercolour paints. This background has then been combined with paper craft and the use of digital media for the more detailed foreground. Multiple large blobs of white acrylic was used in the process, as it always seems to be with any form of an artistic painting process! With just the last little bits of digital refinement to make to the first piece, we intend to work hard in order to share our collection with the public very soon. We are very excited to finally show our beautiful work to the Harper & Blake community and cannot wait for the feedback. Impressed and intrigued by Caitlin’s illustrations so far we are interested to see her future creations and how she portrays Nightfalls throughout the campaign.

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